5 Features Your Home Page Should Have

May 2, 2022 / Kevin Abrams

When a website gets built, there are a virtually unlimited number of features and functions that can get built into it. While your Windermere web design agency will customize the site to your needs, there are some that most websites will need. Here are 5 features your Home Page should have.

1. Contact information easily found

Finding out how to contact you should be one of the easiest things for a visitor to your website to find. After all, how can that visitor become a customer if they can’t figure out how to contact you? There was an expression that became popular in the newspaper business, “above the fold”. That means when the newspaper was folded in half, laying on the stack, the top half of the front page was “above the fold” and easily seen. That expression has carried over into the digital world. Your web designer will usually place contact information or a button to contact you near the top of the home page.

2. Quality copy

Generally speaking, copy is the words on the page that tell a visitor about your business or products and try to influence them to take action. Good copy not only serves to inform a visitor, but it can also help determine how your website ranks in search engine results. Your web designer will work with a copywriter in what is known as search engine optimization (SEO). They will craft copy that will get your site to be ranked more favorably by search engines.

3. Easy Navigation

One of the metrics used to determine the success of a website is called the “bounce rate”. The percentage of visitors that leave your site quickly or after the first page is measured and a high bounce rate is not desirable. Content that keeps visitors on the site and visiting other pages gives you a lower bounce rate. While the quality of content is one of those factors, so is the ease of navigation. If a visitor finds it too difficult to navigate your site, they will usually get frustrated and leave. Clear navigation can combat that. Your web designer may include a search bar that can always be seen to help as well.

4. About Information

Some information about your business can help your website. The page is a great chance to tell who you are and what you do, but it also matters how you do it. It should be written in a tone that matches the image of your company. It should never be generic. It can also help to include info about the owners/founders or top management. This gives people a sense of openness and makes it feel more relational. A well-written about section can generate more interest in the business and its services or products. It can also be used to lead to a longer About Page, where you can expand on your history or things that make you unique. Quality copy here can lead to another click that lowers your bounce rate.

Some other things you may consider adding are items that connect your business to your target audience. For example, if you sell organic products, you might talk about efforts your company has made to reduce its carbon footprint or organizations you support that build community gardens. People like to support businesses that care about what they care about.

5. Have a Call to Action

A Call to Action (CTA) is a must-have for most websites. This is the way to convert a visitor into a customer. The action will vary depending on your business. It could be to purchase right now, make an appointment for an estimate, sign up for emails or to contact someone at your business. Whatever the action is, there needs to be one and it needs to be easy to know what the next step should be. Your web designer will help you determine where that CTA button should be and how it should look so you can convert more visitors into customers.

These are just a few things you should have on your website and Digital Renegades can help you determine what other features would help. Our expert web designers will get to know you and your business, then create a customized plan for a website that will represent your business or organization in the best possible way. We’ve been helping businesses in Windermere and the surrounding area since 2017 and we would love to help your business next. Contact us and find out how we can help you grow.

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Kevin Abrams

Kevin has been involved in digital marketing since the age of 12 - yes - you read that right. He started by stamping promotional labels onto promo CDs for a family friend. After high school graduation Kevin studied information systems and web design and earned a Bachelor’s degree and then his Master’s degree. After working six years at Apple he founded his own company, Digital Renegades, where he brings together a talented group of individuals with one single goal: to bring concierge quality, hassle free web services to small business owners worldwide.

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