For any search engine optimization strategy to work, you need a team that’s dedicated and knowledgeable. Unfortunately, most small business owners and entrepreneurs can’t afford one.
One alternative to this issue is to consider SEO outsourcing. Going this route will ensure you get a strategy tailored to your business.
However, if you’re insistent on doing your own SEO or want an in-house team, then the following is for you.
We’ll cover five of the telltale signs that it’s time to start outsourcing your SEO.
1. Google Penalized Your Website
This is the worst thing that can happen to your website. When your site gets a penalty from Google, all your hard work goes to waste. You can quickly drop from the first page of Google in a blink of an eye.
There are different ways this can happen. However, if you’re not aware of the continuous changes Google makes to its algorithms, then you risk doing something wrong.
With SEO outsourcing, you can avoid this costly mistake because you have a team that remains aware of Google updates.
2. The Results Aren’t There
When you spend money on a service, you expect to receive results. However, if your in-house team (or your own strategy) isn’t giving you the results you seek, then there are alternatives.
Outsourcing to an SEO expert means you’ll receive a strategy that’s constantly tweaked to ensure you gain and maintain optimal results.
3. Your Keywords Are Failing You
What if you did a great job of ranking high for a set of keywords, but the traffic isn’t delivering conversions? In this case, it may be you’re targeting the wrong keywords.
An SEO specialist can perform thorough research to ensure your target audience is using the key phrases before implementing them into your SEO plan.
4. Your Budget Is Quickly Dwindling
Let’s face it, marketing is a major expense unless you know where to put your dollars. This is what makes SEO outsourcing such as great idea.
Rather than paying a full-time marketing staff benefits and salaries, you can invest in a team with set project rates. Some even offer monthly rates, which allows you to plan your budget in advance.
Then you can upgrade or downgrade the services to meet the needs of your budget.
5. Content Marketing Is Your Sole SEO Strategy
While content marketing is a part of an SEO plan, it shouldn’t be the only method in your strategy. If you aren’t aware of the differences between content marketing and search engine optimization, then you’re in trouble.
This is likely why you won’t get the results you’re looking for. Rather than struggling to learn the ins and outs of SEO, you can outsource to a professional who already knows it all.
SEO Outsourcing Isn’t the Only Service to Consider
SEO is one of the most important components in your digital marketing campaign. However, there are other ways you can streamline your marketing efforts.
For instance, you can invest in website maintenance, which is critical to your SEO as well. If your site isn’t secure and doesn’t have 99% uptime rates, then it will hurt your ranking.
At Digital Renegades, we offer website development and maintenance, as well as web hosting and social media management. If you need help building a site that’s complicit with Google’s guidelines, then contact us today!
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Digital Renegades is a digital marketing and web solutions agency that partners with small and midsize businesses across the US. Our services include web development, branding, digital advertising, graphic design, SEO, DevOps, business automation, and more.
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