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How to Implement Powerful Facebook PPC

Is trying to create the perfect Facebook ad starting to drive you crazy?

Many Internet marketers are skipping the website in favor of PPC campaigns. One main benefit of PPC advertising is not having to manage the fine details that come with a website.

It is common to feel overwhelmed at the thought of creating the perfect Facebook ad.

Many experts today offer complete social media management packages to help to take the guesswork out of attaining Facebook PPC success.

Facebook receives an astounding 1.96 billion visitors each month. Creating the right PPC campaign means turning these visitors into your customers.

You don’t want to be stuck with Facebook ads that don’t convert. In this article, you will learn how to power up your current Facebook PPC strategy.

What is the Purpose of Your Facebook Ad?

Facebook will need you to select what your marketing objective is. To some, this might seem like an annoying question. But it’s one that needs consideration.

The three main sections you can choose from are awareness, consideration, and conversion.

It’s best to the ake time to brainstorm your ad’s intentions before delving too deep into these menus.

Targeting marketing efforts to your key demographics will help improve overall ad success. If you’re trying to sell a new service, you don’t want to waste an ad on promoting something unrelated.

Creating the Right Visual for a Facebook PPC Ad

The image of a smiling baby may draw eyes to your ad. If your website is automobile related, however, a baby won’t appeal to your target audience.

You want to match your ad visuals to your target audience. For example, images of supplements work well for fitness website ads.

Color is important when creating a Facebook PPC ad. You want an ad that has vibrant color without being too flashy and loud.

A Call to Action Often Works Well

No great Facebook PPC campaign is complete without a call to action. Creating a call to action doesn’t have to be rocket science.

An effective call to action is all about keeping it simple. What does your product or service offer that makes it stand out? This kind of information works well in a call to action.

A company selling SEO services might mention offering a free guide when you click the ad.

Another tip is to use simple language in your call to action. Nothing kills a click-through rate faster than writing no one understands.

Don’t Neglect the Immense Value of Mobile Traffic

Data collected in 2016 shows that 84% of Facebook’s ad revenue came from mobile advertisements. Advertising solely on desktop devices could mean missing out on many potential customers.

The smartphone ensures that more people have access to the Internet than ever before. Statistics show many of these users are using their mobile devices for Facebook.

Facebook is filled with handy features that help you resize and adjust the image for mobile displays.

Do you have questions about how to grow your Facebook ad campaigns? Feel free to drop us a line!

A Guide to Evergreen Marketing and Pushed Blog Sales

Evergreen marketing is a good way to help drive traffic to your website and boost sales.

However, many marketing efforts on the Internet are seasonal or trend-based. This means that the strength of this message or strategy diminishes over time.

But keeping things “evergreen” is different. This form of marketing remains relevant today, tomorrow and well into the future.

In 2016, Forbes reported that evergreen content would increase in importance for the search engine optimization (SEO) of a website.

Read on to learn more about what this marketing strategy is, and how pushed blog sales can help you drive revenues.

It’s Relevant

Your evergreen content must be relevant and well-written if you want it to be found online.

Did you know that in 2016, Google reported that the two most important signals they use to rank search results are content and inbound links to your website?

But it’s not just a matter of having content. An evergreen strategy also promotes creating relevant content for your readers.

For example, when you write well about a topic in your industry, your article is more relevant to a reader when it incorporates statistics and case studies from reliable sources. Why? Because it helps give you credibility by backing up what you are telling a reader.

This relevant content adds value to your website for potential customers.

It’s Timeless

Evergreen content is timeless. It will remain helpful to your readers and prospective customers well into the future.

For example, one popular form of evergreen marketing is to create a how-to guide for a problem unique to your industry. These are a great way for you to demonstrate your knowledge of your industry. You’ll also be helping other people with problems they may encounter.

It can also be an effective way for you to show how your product or service can benefit a consumer.

Reach Consumers Through Pushed Blog Sales

Your evergreen content is most effective when you incorporate pushed blog sales on your website.

Have you ever received a message or notification from an app on your phone? These ‘push notifications’ are often used to direct you to an app or to advertise a special deal. This form of targeted marketing helps drive consumers to apps. But it can also be beneficial to you as a website owner.

This is because push notifications can be used on your website to offer a reader an incentive for using your product or service.

You can also use them to deliver creative messages about evergreen content. This can help drive attention to those pieces and earn you more readers.

Using an Evergreen Marketing Strategy

An evergreen marketing strategy incorporates well-written, relevant content into your website. It is made all the more effective by using pushed blog sales to increase traffic and provide incentives for consumers.

When it comes to your online marketing efforts, you will differentiate your website from others by including evergreen content. By reaching your readers in a unique way, you build a strong brand.

You’ll become a reliable source of information for consumers in your industry.

This is a win-win for your website and your product or service.

Everything You Need to Know About SEO Leads

In the wild, wild, west that is the internet, SEO serves as the equalizer that helps maintain the sanity.

If that metaphor got a little too out there, we’ll put it a bit more simply: SEO is what’ll keep your business visible and clients consistently flowing.

SEO leads to more and more visitors, and from there, more and more success for your business.

Let’s get into the various methods you can use to ensure that you’re using SEO as best as possible.

Use Content to Get SEO Leads

Search engines work by going through all the areas of the internet, pulling data, and cataloging them from there. This can be done by analyzing everything from the links on your page to the keywords used throughout the website.

That’s where SEO comes in. Making sure that you take the steps to make your website more appealable to search engines can do wonders for your traffic and client base.

Above all, having written content on your website will help out your SEO profile for a variety of reasons.

As mentioned, links and keywords are two of the biggest things that search engines are looking for when grading your website. Written content offers the opportunity to incorporate both in, as well as give the chance to show off your knowledge or personality.

Keywords

You might think that placing a whole bunch of phrases on your website will boost you up instantly, but in fact, the opposite can happen. Search engines will penalize sites that are blatantly spamming keywords, and if you’re using a single word or phrase, you’re missing out on the chance to diversify your website’s profile.

Try to work them in as naturally as possible, and in addition, try to use as much as a variety as you can. You can use specific phrases, such as the type of your business along with the location of it, or you can look to incorporate long-tail keywords, which are basically multi-word keywords that are more specific than a single worded keyword.

Links

Links keep the internet together, and if you want to build your SEO leads up, making sure you have proper linkage is a great step to take.

Make sure that not only are you linking out to relevant websites, but that websites are linking back to you. Obviously getting people to link to you is a bit more difficult without outside help, but you can start link building on your own.

As mentioned, blogs are the best way to get your SEO game on. Just like with keywords, don’t spam links, and keep them relevant and specific to your product and company.

Wrapping It Up

SEO leads to clients, clients lead to money, and who doesn’t like money?

By taking an active role in optimizing your website, you’re already making moves to move past your competition.

If you want to do more, or even look into other website services, come pay us a digital visit.

5 Reasons to Outsource Link Building For Your Business

So you love the idea of a custom website but you don’t have the time, or the inclination, to manage it yourself? Then an option to outsource link building might be what you need.

Let’s face it, your time is best spent doing what you do best – selling your products or services. So why not leave the worry of link building to someone else?

You know what they say: if you try to be a Jack of all trades, you become a master of none!

Why Outsource Link Building?

We cannot overestimate the importance of building those high-quality links. Especially right now, when the SEO landscape is changing every day.

Without those links, potential customers won’t find their way to your site, it’s as simple as that.

So how do you know that it’s time to outsource link building?

Lack of Expertise, Time

The most obvious indicator is a drop-off in visitor numbers and conversions. That means that whatever you are doing – or rather, not doing – is affecting your website.

This is the point at which you must ask yourself if you have the expertise and time to turn the situation around.

Can’t Keep Up with Google

Search engine optimization is such an important aspect of your online marketing. It is also evolving faster than ever before.

Google has admitted to updating algorithms 500 times a year! That means, for SEO to be effective, you need to be on the case every day.

SEO can make or break your business. If visitors can’t find you, they’re not going to be spending money on you, are they?

You’re No Hemingway!

Search engines use links to find new web pages and to decide your ranking. And, as we all know, another key ranking factor is content.

But that doesn’t mean any old content! We’re talking high-quality content.

Do you have the writing skills and time to commit to that? If the answer is no, you need to outsource link building immediately.

It’s on the List

The week’s gone before you know it, right? Then a month . . . You had every intention of updating your website but life got in the way. We hear this a lot.

If you can’t remember when you last managed your site, that’s a sure sign that it’s time to outsource.

And you know what, that’s okay. You can’t do everything. And maintaining an effective website that looks amazing is a full-time job.

DIY Is a Risky Business

Traffic. Orders. Payment gateways. Content updates. There’s so much to do. DIY website maintenance and management is a huge task. And if you’re not 100% confident, it will end in tears.

Particularly where link building is concerned.

To be effective, you need to build the links, track your link profile, and identify risky links. If you don’t, you could find yourself facing a Penguin penalty.

At the end of the day, if you can outsource a task and improve your ROI at the same time, the decision’s made. There is no longer any need to have all these capabilities in-house.

Your only task is to find a competent digital agency to hand the job. Get in touch and let’s wow you with powerful links!

How to Add a “Wow” Factor to Your Social Marketing Campaigns

 

It’s impossible to deny the impact that social media can have on a business. With almost 2 billion people on Facebook alone, there’s a need for companies to have a social presence.

Striking the right tone and really capturing an audience is often harder than many think. Especially when you’re competing with thousands of others business — some even locally.

That’s why you’ll need to add a little pizazz to your next social marketing campaigns.

Not sure what to do?

Here are some easy ways you can blow your demographic away with your next move.

1. Go Live

One of the most popular social media trends of the last year is Facebook Live. It’s an easy to use video tool that lets users share live video to their friends and followers.

What does this mean for your business?

It means that you now have a chance to directly interact with your customers! People tend to get skeptical when they’re buying from a large, faceless corporation. Now is your chance to put faces to the products.

And you don’t have to be a professional videographer to participate in the live video craze. In fact, most videos are shot directly from users’ cell phones.

All you need is a few minutes of your time, a cell phone or webcam, and your audience’s attention.

Try to post ahead of time so your audience will know when you’re about to go live.

And just like with your written content, consistency is key. Try and make a habit out of it and go live at least twice a month.

It doesn’t matter if you’re not Spielberg or Tarantino. What counts is that you’re interacting with your customers directly and fostering relationships.

2. Diversify Your Channels

Facebook is a great resource, but you shouldn’t limit yourself to one social media channel. After all, there are a lot of ways to reach your audience with social marketing campaigns. The more profiles you have, the better your chance of reaching them.

These days, audiences tend to gravitate toward shorter content, like on Snapchat. And Snapchat’s CEOs, not one to miss a great idea, understood that their platform is great for brands.

Next time you’re on Snapchat, look at your stories feed. You’ll see sites like Buzzfeed and The New York Times are using short-form content to reach the masses.

Of course, there’s also Twitter, which has its own set of video features.

Twitter is a great platform for those who want to reach out to a mobile audience. The company’s own research shows that 90% of views come from a mobile device.

3. Create a Contest

Here’s an oldie that’s still effective: create a contest for your audience.

Promote your contest on your social channels, and give users a heads up. Your prize doesn’t need to be costly, just fun and enticing.

You could offer a sneak peak at a new product or a discount on your services, for instance.

Contests are a great way to encourage participation among your audience and foster a sense of community. After all, it’s that sense of community that draws us to social media.

Get Help With Your Social Marketing Campaigns

If you’re still having trouble with your social marketing campaigns, don’t be afraid to get some outside help. Sometimes a fresh set of opinions can make a difference.

Trust the pros at Digital Renegades to elevate your brand to the level it deserves.

A Checklist to Creating the Ultimate SEO Campaign in 2017

SEO campaigns matter when it comes to building up your business or brand. Are you wondering how to amp up your web traffic, but don’t know where to start?

Don’t worry– we put together the ultimate SEO campaign checklist so you can plan your own campaign the right way.

Check out our awesome guide below!

A Checklist to Creating the Ultimate SEO Campaign in 2017

Creating the ultimate SEO campaign really isn’t that hard– you just need the right checklist and the right direction.

Find your target audience

This is by far the most important aspect of SEO. Your business provides products or services that fulfill a need. Certain people have those needs. Others don’t.

SEO newbies too often overlook the quality of their visitors in favor of the quantity of their visitors.

Sure, it seems like gaining thousands of monthly visitors to your website through SEO is effective. But when only a tiny percent of those thousands of people don’t have any interest in becoming customers, you’re pretty much wasting your time.

One should be using SEO to gain authentic visitors that may have an interest in what you’re selling.

This involves finding your target audience. A target audience is a group of people who would be more likely to purchase your products or engage with your brand.

There are many factors to consider when drawing up your target audience:

There are even more details to consider when it comes to your brand’s niche. It’s important to be somewhat broad when considering who would want your product, but not so broad that you toss out your net and pull in a bunch of bad fish.

Finding your target audience can be an easy, although tedious, task to take on. You’ll need to conduct market research and toss out surveys for a while to figure out what demographic wants what you’re selling.

Organize your purchase stages

Optimizing your business’ buying cycle is an important part of SEO.

Figure out if your customers are just learning about an issue that needs solving or if they are people ready and willing to make a purchase right now. Update your website and content accordingly.

Generate those keywords

Long-tail keyword phrases are the words your potential customers type into Google when they want to solve a problem with your product.

You’ll need to do a heavy amount of research for this portion of the checklist and using a phrase researching tool can be hugely beneficial.

Learn from your audience

Track trending hashtags and topics that your specific target audience looks into. How do they interact with your competitors? How can you gain their attention?

Make sure your website and social accounts are sparkling

If you have a website that’s behind on the time or hard to navigate, successful SEO can’t help you.

Make sure your landing pages are there. Code your site so that navigation is clear and simple. Make sure your content is ample, well-written, and easy to read.

Now you’re ready to launch your SEO campaign!

What did you think about our SEO campaign checklist? Tell us your thoughts, plus your own vital dos and don’ts for search engine optimization, in the comments below!