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How does Adwords PPC affect SEO?

When advertising with Google’s Adwords PPC (Pay Per Click) program it is often assumed that your website will rank better for a number of reasons. Some marketing agencies blatantly say this – however it is not true – but more on that later. There is also the belief that if you are buying ads from Google then they will increase your ranking. If this is your belief…

Off-Site SEO for Small Business Owners

A carefully managed Offsite SEO campaign leads to the increased visibility of the company’s website in the eyes of the almighty search engines. Even more so, a lot of SEO specialists tend to think that Off-Page optimization is even more important than On-Site SEO…

What the heck is On-Site SEO?

Business owners have to face many harsh realities and the one that is most elusive is website SEO. The issue of SEO is a key factor that makes or breaks a company’s website. The reason is simple – if your website can’t be found, it is of no use to anyone. That’s when quality SEO makes a huge difference, by allowing visitors to flood into your website at a steady rate…

Proper Website Maintenance is Critical to Business Success

Your website is the keystone of your business’s online presence. Just like any car’s engine you need to keep your website maintained and in proper working condition. Forgoing website maintenance is similar to not changing the oil in your car. At first you will be fine, but after a while you will have problems, and at some point you will ruin your car. The same is true for your website…