The city of Windermere, Florida, is one of the most popular suburbs of Orlando, and for good reason. It’s known for its charm, affluence, and small-town living blended with big-city energy. Part of that energy is our millennial population and a business in Central Florida has to be effectively reaching millennials if it wants to grow.
And while the median age is 51.8 years, millennials make up no more than 13 percent of the population. Now, according to Pew Research, millennials are people born between 1981 and 1996—in other words, 26 to 41 years old in 2022.
So, how do you reach a minority population living in a small, but luxurious, city in central Florida? Keep reading for our tips on how to effectively reach Windermere millennials through your website.
Positive User Experience
Research shows that the first ten seconds are extremely important in influencing a person to stay or leave your website. Several factors that would cause them to leave include:
- Poor design — If your content is not visually appealing or interesting, it will not engage the viewer. Millennials pay attention to what things look like—they are interested in modern-looking websites. Especially Windermere millennials, who are used to vibrance and charm. Similarly, viewers won’t waste their time on your site if the layout is difficult to navigate. If you don’t have the time to dedicate to building your site, hiring a professional web designer can help make sure information is easy to find, pages load quickly, and it’s beautifully designed.
- Outdated or missing content — Few things will turn a person away from your website faster than out-of-date content. It will also affect your SEO (search engine optimization)—it will likely lower your ranking on search result pages, meaning less traffic will visit your site. Millennials appreciate access too, so broken or invalid links will drive them away. Also as a general rule of thumb, make sure to proofread before publishing—use proper spelling and grammar, and try to offer high-quality content that is interesting and engaging.
- Not mobile-friendly — When Google and AnswerLab asked the question, “What makes a good mobile site?” they found that “Mobile users are very goal-oriented. The expectation is to be able to get what they need, immediately, and on their own terms.” Millennials are not exempt from that statement. They are generally considered digital natives. So, growing up surrounded by digital devices and technology, it’s almost expected that they will visit your website on a mobile device. And if your website isn’t easy to navigate, millennials will leave yours to visit a competitor who has designed their site to be functional across all browsers and devices.
Behavioral and Demographic Insights
One of the most effective things you can do for your business is to collect and analyze data about those visiting and interacting with your website. There are a number of monitoring tools you can use to understand your audience, but there are some specific things you should be looking at in order to effectively reach Windermere millennials.
First, find out what they care about. Millennials are often characterized as self-obsessed and cynical; however, studies show that millennials value quite a few things outside themselves including the environment, community, sustainability, and inclusiveness. Simply put, they care about building a better world. If you can determine what they care about in your location, you can determine mutual values and establish a connection based on that.
Secondly, consider advanced targeting. The millennial age range spans 15 years. You need to remember that what is relevant to a 26-year-old is different than that of a 40-year-old. And while Windermere millennials are generally all accustomed to more luxurious lifestyles on the waterfront, there are ways to appeal to men versus women, different personalities, and financial situations.
Finally, your audience’s location matters. Creating a website for the general population won’t give you the results you’re looking for. Again, Windermere millennials live on the water near Orlando. In order to effectively reach that demographic, your content and marketing should take those details into account.
Utilize Social Media
The majority of millennials are on one or multiple social media platforms. According to recent statistics, 79 percent of U.S. millennials use social media more than once a day. These digital natives strive for connection and your business will miss out if you don’t utilize this tool.
However, it’s not just about creating a profile and posting a couple of times a week. Social media is a great way to meet high expectations for customer service. Microsoft conducted a study several years ago that found 47 percent of those ages 18–34 have complained about a brand’s customer service on social media. Then 52 percent have asked a customer service question on social media.
What does this tell you? It’s essential that your team monitors social media accounts and interacts with followers. Make sure you include links, contact information, and other details to point them back to your website. That’s where they can get more information and learn more about who you are and what you represent.
Millennials have an increased expectation for customer service, so by utilizing social media you can be effective at reaching that generation.
Building relationships with influencers can also be an effective tool in reaching Windermere millennials. Influencers are people who carry weight with their audience because of their knowledge, authority, or relationships. Influencers are also great at actively engaging with their audience.
Millennials generally trust influencers because they seem to be authentic, which is important to that age group.
Partnering with an influencer to share your content or create their own featuring your services or products will reach their audience and potentially attract new followers. They are also experts at starting conversations about their posts, which will bode well for your brand if you’re the subject of those posts.
Collaborating with influencers who fit your brand and are relevant to your target audience can be an effective tool to reach Windermere millennials.
Placing importance on effectively reaching millennials through your website matters. These four tips are just a starting point to get them to visit your site and come back to it again and again. Want to know more about how to effectively use your website to reach your target audience? Make sure to check out our blog!
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Digital Renegades is a digital marketing and web solutions agency that partners with small and midsize businesses across the US. Our services include web development, branding, digital advertising, graphic design, SEO, DevOps, business automation, and more.
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