A Guide to Evergreen Marketing & Blog Sales

August 6, 2017 / Kevin Abrams

Evergreen marketing is a good way to help drive traffic to your website and boost sales.

However, many marketing efforts on the Internet are seasonal or trend-based. This means that the strength of this message or strategy diminishes over time.

But keeping things “evergreen” is different. This form of marketing remains relevant today, tomorrow and well into the future.

In 2016, Forbes reported that evergreen content would increase in importance for the search engine optimization (SEO) of a website.

Read on to learn more about what this marketing strategy is, and how pushed blog sales can help you drive revenues.

It’s Relevant

Your evergreen content must be relevant and well-written if you want it to be found online.

Did you know that in 2016, Google reported that the two most important signals they use to rank search results are content and inbound links to your website?

But it’s not just a matter of having content. An evergreen strategy also promotes creating relevant content for your readers.

For example, when you write well about a topic in your industry, your article is more relevant to a reader when it incorporates statistics and case studies from reliable sources. Why? Because it helps give you credibility by backing up what you are telling a reader.

This relevant content adds value to your website for potential customers.

It’s Timeless

Evergreen content is timeless. It will remain helpful to your readers and prospective customers well into the future.

For example, one popular form of evergreen marketing is to create a how-to guide for a problem unique to your industry. These are a great way for you to demonstrate your knowledge of your industry. You’ll also be helping other people with problems they may encounter.

It can also be an effective way for you to show how your product or service can benefit a consumer.

Reach Consumers Through Pushed Blog Sales

Your evergreen content is most effective when you incorporate pushed blog sales on your website.

Have you ever received a message or notification from an app on your phone? These ‘push notifications’ are often used to direct you to an app or to advertise a special deal. This form of targeted marketing helps drive consumers to apps. But it can also be beneficial to you as a website owner.

This is because push notifications can be used on your website to offer a reader an incentive for using your product or service.

You can also use them to deliver creative messages about evergreen content. This can help drive attention to those pieces and earn you more readers.

Using an Evergreen Marketing Strategy

An evergreen marketing strategy incorporates well-written, relevant content into your website. It is made all the more effective by using pushed blog sales to increase traffic and provide incentives for consumers.

When it comes to your online marketing efforts, you will differentiate your website from others by including evergreen content. By reaching your readers in a unique way, you build a strong brand.

You’ll become a reliable source of information for consumers in your industry.

This is a win-win for your website and your product or service.

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Kevin Abrams

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Digital Renegades is a digital marketing and web solutions agency that partners with small and midsize businesses across the US. Our services include web development, branding, digital advertising, graphic design, SEO, DevOps, business automation, and more.

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