For Big Guy Big World, we created a distinctive brand identity and developed a dynamic website, showcasing unique travel content with a special ‘Big Guy Rating’ system. Our ongoing collaboration has seen multiple site iterations, supporting the client’s growth from a fledgling brand to a popular travel influencer with over 100k Facebook followers.
Starting with no established brand, our challenge was to build an identity and digital platform for Big Guy Big World that resonated with the unique perspective of its content. We designed a memorable logo and a user-friendly website that brought the client’s travel experiences to life.
The website features a blog for SEO-rich content and a ‘Destinations’ section, where the ‘Big Guy’s’ travels are shared with engaging stories and a bespoke ‘Big Guy Rating’. These elements combine to create an immersive and informative user experience for followers. Each destination post is not just a travel log but a narrative that resonates with a wide audience, making travel accessible and relatable.
As Big Guy Big World’s audience grew, so did the need for a dynamic and evolving website. Our team has been instrumental in continuously updating and refining the site to cater to its growing following and changing content needs.
The iterative design process ensured the website stayed fresh, relevant, and aligned with emerging digital trends. This adaptability has been key in maintaining user engagement and supporting the client’s rapid growth in social media influence, especially on platforms like Facebook. The site’s evolving design mirrors the client’s journey, reflecting new destinations and experiences as they unfold.
The logo design for Big Guy Big World was crucial in establishing a recognizable brand. It encapsulates the essence of adventure and individuality that defines the site, setting a strong visual foundation for the brand’s online presence.
We have also developed specialized parallax landing pages for the client’s large-scale contests, where winners join him on featured global trips. These captivating pages not only engage visitors with their dynamic, interactive design but also effectively promote the contests, enhancing participation and excitement. This feature significantly contributes to the site’s allure, turning ordinary contest announcements into immersive digital experiences that echo the adventure and thrill of the client’s travel ethos.
The success of Big Guy Big World is a testament to the power of tailored web design and strategic content development in building an influencer’s brand from the ground up.
Our collaborative efforts have not only enhanced the site’s aesthetic and functional appeal but have also played a significant role in growing the client’s digital footprint, evidenced by their impressive following and engagement rates. As the brand continues to evolve, our team remains committed to adapting and refining the digital experience to match Big Guy Big World’s expanding horizons and adventures.
Through our partnership, Big Guy Big World has transformed into a vibrant, influential platform in the travel and lifestyle sector, demonstrating the impactful synergy between creative web design, brand development, and engaging content creation.
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